An upmarket refresh of the brand imagery and messages for premium drycleaner Regal.

Beauty, fashion and lifestyle PR gurus, Fresh PR, wanted an appropriately fresh look for their website. They had outgrown their site and needed a framework that would give them a robust blog and gallery page to showcase their work, all within a CMS that they could easily manage themselves.

Visit the website

With the final stage opening of Te Awa shopping centre in Hamilton, they needed an even bigger campaign than last time.

A versatile concept was needed to be able incorporate the celebrity cooking shows as separate advertising elements, but staying within the same ‘framework’.

Staples Rodway is one of New Zealand’s largest and longest established accounting firms and they approached me when they were after a more sophisticated look for the launch of a new managed funds, but still working within the existing brand parameters.

The Shopster is a style and shopping blog for The Base and Te Awa shopping centre in Hamilton – the first of its kind for a shopping centre in New Zealand.

As well as designing and developing the site (and coming up with the name), I’m also the editor, doing most of the research and writing for the blog.

Visit the website

In April 2011, Hamilton’s The Base became the biggest shopping centre in NZ with the opening of the third stage of the Te Awa development.

That’s pretty big. Huge, even. Dare I say ‘gargantuan’? So, they needed a campaign to make a giant impact…

Kahungunu Hikoi Whenua is a programme established by the Hawkes Bay DHB to inspire and empower local Maori and their communities to make better choices for their health and future. A part of that is a programme called Good Shops to help steer people to make healthier food choices.

They wanted imagery for this that would be inspirational. The first response from the GM of Maori Health at the DHB upon seeing it was “it takes my breath away and gives me goosebumps”. Mission accomplished, methinks.

Seeing the funny side of getting your body hair ripped out…

A pro bono campaign for cat rescue organisation, Lonely Miaow, to raise awareness about the importance of getting your cat fixed.

In the past they would have gone for the standard sad looking, neglected kitten, but this new cheeky approach gained them a lot more cut through with this important message. Although, a few redheads did take offence…

Once upon a time in a shopping centre in Hamilton…

Website design and development for the Ultrasonic – a new skincare device to the New Zealand market. Site has a Content Management System for easy updating by the client, as well as an ecommerce function.

Visit the website

New identity for the Parnell Vets. My cat still has his nose out of joint that I didn’t ask him to model for it…

Cameron Brewer took Citizens & Ratepayers head on in the Orakei Ward for the Auckland SuperCity election. Running against a 3-term incumbent and a party that had had a stronghold on the area since WWII, many thought he was on a hiding to nothing.

The result? A 7,000 vote winning margin for Cameron and the 5th highest polling of any candidate in the election. I can’t take all the credit, but I like to think this campaign had a little something to do with it.

Visit the website

Identity design for a therapeutic massage therapist service.

Brand identity for a PR agency in the US. The owner has a very successful cat blog (Romeo the Cat) though which she has raised over US$50,000 for animal rescue groups, hence the name! Ghostwriting as her cat Romeo, she has become quite an internet sensation through social media.

Name development and identity design for a personal lifestyle assistant service.