The Shopster is a style and shopping blog for The Base and Te Awa shopping centre in Hamilton – the first of its kind for a shopping centre in New Zealand.

As well as designing and developing the site (and coming up with the name), I’m also the editor, doing most of the research and writing for the blog.

Visit the website

Seeing the funny side of getting your body hair ripped out…

A pro bono campaign for cat rescue organisation, Lonely Miaow, to raise awareness about the importance of getting your cat fixed.

In the past they would have gone for the standard sad looking, neglected kitten, but this new cheeky approach gained them a lot more cut through with this important message. Although, a few redheads did take offence…

Once upon a time in a shopping centre in Hamilton…

Name development and identity design for a personal lifestyle assistant service.