Staples Rodway is one of New Zealand’s largest and longest established accounting firms and they approached me when they were after a more sophisticated look for the launch of a new managed funds, but still working within the existing brand parameters.

Kahungunu Hikoi Whenua is a programme established by the Hawkes Bay DHB to inspire and empower local Maori and their communities to make better choices for their health and future. A part of that is a programme called Good Shops to help steer people to make healthier food choices.

They wanted imagery for this that would be inspirational. The first response from the GM of Maori Health at the DHB upon seeing it was “it takes my breath away and gives me goosebumps”. Mission accomplished, methinks.

Seeing the funny side of getting your body hair ripped out…

New identity for the Parnell Vets. My cat still has his nose out of joint that I didn’t ask him to model for it…

Cameron Brewer took Citizens & Ratepayers head on in the Orakei Ward for the Auckland SuperCity election. Running against a 3-term incumbent and a party that had had a stronghold on the area since WWII, many thought he was on a hiding to nothing.

The result? A 7,000 vote winning margin for Cameron and the 5th highest polling of any candidate in the election. I can’t take all the credit, but I like to think this campaign had a little something to do with it.

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Identity design for a therapeutic massage therapist service.

Brand identity for a PR agency in the US. The owner has a very successful cat blog (Romeo the Cat) though which she has raised over US$50,000 for animal rescue groups, hence the name! Ghostwriting as her cat Romeo, she has become quite an internet sensation through social media.

Name development and identity design for a personal lifestyle assistant service.