Kahungunu Hikoi Whenua is a programme established by the Hawkes Bay DHB to inspire and empower local Maori and their communities to make better choices for their health and future. A part of that is a programme called Good Shops to help steer people to make healthier food choices.

They wanted imagery for this that would be inspirational. The first response from the GM of Maori Health at the DHB upon seeing it was “it takes my breath away and gives me goosebumps”. Mission accomplished, methinks.